Scaling a Food Business via Farmers Markets with Oshomo

What if food, rather than supplements, was the first place to go when your energy is low, your body is struggling, and your immune system needs support? That's the founding philosophy of Oshomo's Mimi and Camilla, two friends who've created an amazing food business and scaled through farmers' markets.

Their food-as-medicine approach grew from cooking for Tibetan lamas and Ayurvedic doctors. After lockdown cancelled their restaurant plans, they pivoted to run at seven to eight London farmers’ markets each weekend, building loyal customers - including a top-secret list of high-profile, A-List celebrity clients.

They selling vibrant, nourishing dishes made without additives or preservatives, and this episode explores their menu, market strategy, challenges, and plans to scale while keeping quality at the centre. Their philosophy is straightforward: nature has given us everything we need to keep our bodies healthy - and many of us have forgotten that.

In this episode you will learn:

• Why losing their restaurant dream turned out to be a blessing
• The ideas, ingredients and philosophy behind food as medicine
• What 7–8 farmers markets every weekend does for their business
• What Oshomo needs from an investor — and why the right fit matters more than the size of the cheque
• How to scale a food business deliberately and sustainably when quality is non-negotiable

Find out more about Oshomo, check out their weekly boxes and which farmers' markets they'll be attending at www.oshomo.co.uk

Chapters

0:01:09 — The food is medicine philosophy

0:03:25 — Backstory: how they got here

0:05:49 — Why the pivot to markets was an unexpected blessing

0:06:54 — Oshomo's customers

0:08:40 — The weekly menu: dishes, names and the seasonal approach

0:14:10 — Beyond the markets: how else Oshomo sells

0:17:59 — Scaling up: kitchen ready, investor search beginning

0:18:56 — The hardest parts of the journey

0:22:28 — Goals, support and inspiration

0:26:12 — Where to find Oshomo

 

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My name is Jo Densley, and I help food and drink businesses grow with joined-up sales and marketing. There’s a wealth of free webinars available on my website, where you can also explore my services and read my case studies as well.